Improve your marketing capabilities with the HubSpot Marketing Hub Translation Connector

In international business, reaching a diverse audience is crucial to achieving success and achieving your marketing goals. One of the biggest challenges for businesses that actively operate internationally is overcoming language barriers. That's where the HubSpot Marketing Hub Translation Connector comes in. This modern cloud-based software allows companies to transform the way they market online, enabling them to translate their marketing content effectively, ensuring seamless and effective interactions with customers around the world.

In 2025, the trend of businesses and companies that operate internationally will only increase. That's why it's increasingly important to adapt your marketing activities to different languages and cultural contexts. A translation marketing campaign not only expands your target audience but also increases trust and loyalty among your many customers. However, it's important to understand that managing translations of large amounts of content can be a daunting task without the right tools. The HubSpot Marketing Hub Translation Connector makes it easy to manage multilingual marketing content.

The HubSpot Marketing Hub translation connector's available functionality allows you to translate blog posts, translate email templates, translate files, documents, and forms, and manually sync content before and after translation. Using the HubSpot Marketing Hub translation connector, you can quickly sync and translate minimal content updates, such as a new sentence or a changed word.

Why is multilingual marketing so important today?

For many businesses and organizations looking to expand their reach, having content available in multiple languages is no longer a luxury, it’s a necessity. According to recent research, over 75% of consumers prefer to buy products and services in their native language. Offering localized content increases the likelihood that potential customers will become your repeat customers:

• Localized marketing builds trust with an international audience. It shows that a brand values the attention of its customers and is willing to invest in offering content that is tailored to their current needs;
• Whether it's email marketing campaigns, blog posts, or social media ads, making sure your marketing messages reach people in the language they want is critical to building strong relationships and increasing loyalty them;
• The logistics of translating content while maintaining brand consistency and quality can be a complex process. The HubSpot Marketing Hub Translation Connector offers a simple, centralized way to manage translations on the HubSpot platform.

To import content for translation from HubSpot Marketing Hub, follow these steps:

• Go to the HubSpot Marketing Hub integrations tab;
• In this tab, select the files you want to import;
• Click “Sync with HubSpot Marketing Hub.”

To export content for translation from HubSpot Marketing Hub, follow these steps:

• Go to the HubSpot Marketing Hub integrations tab;
• In this section, select the files you want to export from HubSpot Marketing Hub;
• Click “Sync with HubSpot Marketing Hub.”

How does the HubSpot Marketing Hub Translation Connector work?

The HubSpot Marketing Hub Translation Connector combines the powerful marketing tools of HubSpot with Crowdin, the leading translation management platform. This integration allows companies to manage and optimize their translation workflows directly within HubSpot. Here’s how it works:

• The connector connects HubSpot to Crowdin, a cloud-based translation management platform. This means that the content you create in HubSpot, whether it’s emails, landing pages, blog posts, or website copy, is translated directly into Crowdin. This eliminates the need for manual translation, which can be time-consuming and error-prone;
• Once your content is uploaded to Crowdin, translation teams or machine translation services can begin translating your marketing materials into multiple languages. The Crowdin platform offers tools for productive collaboration, review, and quality control to ensure that your content is translated as accurately as possible and in line with your brand’s voice;
• With the HubSpot Marketing Hub Translation Connector, updates to your HubSpot marketing materials automatically appear in Crowdin. This ensures that all content is up-to-date and in sync across all languages. This dynamic integration helps avoid content version discrepancies and makes it easier to manage multiple language versions of your marketing campaign;
• The integration streamlines the translation process by automating key tasks. For example, you can set up automatic notifications for translators when new content is ready for translation or when corrections are needed. This saves time and reduces errors that can be made when performing these tasks manually.

Let’s take a look at the key benefits of using the HubSpot Marketing Hub Translation Connector.

The HubSpot Marketing Hub Translation Connector makes it incredibly easy to sync content between HubSpot and Crowdin. When you create or update content in HubSpot, the connector automatically sends the content to Crowdin for translation, eliminating the need for manual content export and import, saving marketers significant time and effort. The Crowdin platform provides an intuitive, modern interface that enables teams, freelancers, or professional translation agencies to collaborate productively. The platform supports machine translation to speed up the process, followed by human review to ensure the highest quality content translation possible.

Crowdin provides a centralized place to manage translations, offering real-time updates and progress tracking. Marketers can track what content has been translated and what is still being translated. Crowdin supports translation memory, a process that ensures full consistency of translated content and reduces the financial cost of future translations.

Maintaining content quality and consistency across languages is key to a brand’s identity. HubSpot Marketing Hub’s Translation Connector ensures accurate translations of all marketing materials while maintaining your brand’s overall tone. HubSpot Marketing Hub’s Translation Connector also helps reduce errors by automatically synchronizing content, eliminating the risk of human error due to manual data entry. Marketers can easily launch multilingual marketing campaigns to improve current customer engagement and increase current conversion rates across markets. HubSpot Marketing Hub’s Translation Connector includes features such as customizable workflows and project management tools that help companies efficiently manage translation projects, reliably ensuring that marketing campaigns launch on time and with the desired quality.

Why do many businesses and companies need the HubSpot Marketing Hub Translation Connector?

A key reason why many businesses and companies need the HubSpot Marketing Hub Translation Connector is to expand their global reach. In today’s marketplace, having localized content is key to connecting with international customers. Companies that neglect to translate their marketing materials can lose potential customers. The HubSpot Marketing Hub Translation Connector helps companies overcome language barriers, allowing them to effectively communicate with different target customer audiences.

The second reason to use the HubSpot Marketing Hub Translation Connector is to increase ROI. Multilingual marketing efforts can significantly increase your return on investment. The Translation Connector simplifies the process of adapting content, allowing companies to use existing marketing materials for multiple regions. By reducing translation time and costs, companies can achieve more with their marketing budget.

Customer experience is a key aspect of success in today’s competitive marketplace. Providing content in your customer's native language improves their overall experience with your brand. HubSpot Marketing Hub's translation connector ensures that your content is not only linguistically accurate but also culturally relevant, improving customer engagement and building trust in your brand.