All types of influencers rely on visuals — it is non-negotiable in the age of Instagram, TikTok, and YouTube thumbnails, even if you’re a podcaster. Multiple platforms, daily stories, sponsored posts — keeping track of all of that is incredibly demanding. Creating appealing visuals is generally a skill-heavy task, and lots of influencers struggle with time constraints and constant pressure to produce professional-looking images.

As a result, creators have to deal with time-consuming manual edits to fix poor lighting and distracting backgrounds from on-the-go shots and maintain their unique style and quality across all posts. While some popular personalities can afford to hire photographers and other experts, most would prefer to achieve consistent branding without having to spend significant resources on it.

Founded in 2006 by Eugene Ustinenkov, SoftOrbits is an image data processing software company that knows the value of amateur-friendly tools that help users achieve professional results. Ever since its inception, the company has aimed to make editing more accessible and convenient for everyone, and recent advancements in AI have enabled the team behind it to make a massive jump toward that goal.

SoftOrbits has introduced several new AI-powered features to its most popular utilities, providing one-click solutions to the most common editing problems, prompt-based editing, and automation on an entirely new level.

“We want to make sure that content creators can achieve everything they need without having to hire large teams to deal with routine and repetitive tasks. Content creation has opened so many opportunities for solo entrepreneurs who would like to keep doing it on their own, but the industry is growing so fast that it becomes more and more difficult. Our tools are here to address that issue,” says Eugene Ustinenkov, CEO of SoftOrbits and AlarmFront.

Key features of SoftOrbits’ influencer-friendly tools

One-click background removal

This feature enables users to remove clutter and distractions instantly, creating clean and brand-consistent images for product promotions. Background removal is one of the most requested features for influencers across different niches, which is why automating it is so popular.

AI-powered image retouching

SoftOrbits’ solutions provide automatic skin smoothing, blemish removal, and lighting adjustments to help influencers maintain a natural look at all times while meeting brand aesthetic standards.

Batch editing for consistency

When a user has to create a set of images following the same filter, watermark, or size requirements, delegating this task to a batch editing tool is the most reasonable thing to do. SoftOrbits’ tools are perfect for preparing marketing campaign sets or maintaining a recognizable feed style.

User-friendly interface

SoftOrbits’ utilities are specifically designed for non-expert users and can reduce editing time by automating certain tasks, so that influencers can focus on creating content instead of dealing with the boring and frustrating parts of their work.

“By making our tools accessible and easy to use, we offer more control and better quality. Surely, you can spend time watching multiple tutorials for complex editing tools to do things manually, but we offer an alternative that is quite popular. No steep learning curve, highly affordable, and continually updated with more AI features to work with — that’s what we bring to the table,” says Eugene Ustinenkov, CEO of SoftOrbits, Candidate of Technical Sciences.